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£300k to blow away the holiday blues

online travel company invests in new technology to reinvigorate sales

Travel and tourism remains one of the most important discretionary spends for the majority of UK residents, with £43.8 billion on visits overseas in 2017, which was 12% more than in 2016. Websites, booking platforms, apps and using social media all provide the opportunity to engage and connect with customers on a variety of levels to allow an enhanced travel experience. Now that this information for customers is easily accessible (through various mediums), it inevitably means that it’s important for companies to be smarter to remain competitive. Our client has worked in the online travel sector for more than ten years. Over that time they have established a multi-million pounds travel voucher business. Over the last 12 months sales had stagnate as ageing technology and process hinder customer experience.
 

Modernisation was key

After an in-depth consultation with Citizen’s strategy team and FCA partner, it was clear that our client had to adapt and modernise technology to providing customers with the best customer experience possible. We recommended a total rethink of the customer journey to deliver destination information within two clicks, improve purchase basket conversion with a one screen check out, and introduce targeted promotional re-marketing initiatives to capture a higher percentage of browsing consumers who did not purchase on their first visit.   
 

Fit for fiance

Funding the plan was straightforward. Our client’s credit score and commercial governance made them suitable for debt finance. From our initial broker tender to client receipt of funds into their bank account only took fourteen days.

Growth plan in full flow

Our client’s new and improved website launched late 2017. Sales to March 18 have increased by 12%. Citizen is working on future rounds of equity investment to open up international markets and specific tourism sectors. Happy client ;)
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