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realise your value
A team of highly experienced business growth specialists that challenge and inspire. We empower you and your team to realise your value and capitalise on the company’s true commercial worth. ​​​

£110k helps business owner clear debts


Business owner uses equity release to rebalance their financial outlook

Money problems in their various forms are top of most lists of company woes, and for small businesses the major worries are clients stalling payments, unexpected outgoings stretching cash flow and outstanding bills that won’t wait to be paid. With decades of business success both ay home in the UK and internationally, our client’s keen eye for new product with great potential spotted a great opportunity. To test the cogency of this opportunity they decided to bootstrap proof of concept using their own personal wealth. The new venture accelerated quickly and became successful beyond initial expectations. So much so, that the capital demands outstripped their ability to service the growing debts to keep up the momentum.

Equity ratio made funding easy

After a full review of the client’s personal and business finances with Citizen’s strategy team and FCA partner, it was clear that our client had substantial reserves in property and pensions that could easily bridge the financial gap and deliver adequate working capital support further growth without punitive expense on a day to day basis for our client.

New product launches soon

With an equity to loan ratio of under 35%, provision of funds was straightforward and quick. From our initial broker tender to client receipt of funds into their bank account was less than fourteen days.

Perfect planning phase

Our client was so taken with how we delivered the right funding solution in a very short period that she has invited Citizen to work on her ambitious strategy to hit market entry summer 2018. Happy client ;)
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